Asa no ha is a Tenugui shop that conveys the essence of the Edo period to modern days.
You can find more than 1,000 original tenugui with kabuki and ukiyoe patterns, as well as other original Japanese products. You will find great souvenirs from Japan.
Minato-ku the best shop Grand Prix

Sakurai Bldg.1F 1-5-24 Azabujuban, Minato-ku,Tokyo,106-0045 Japan
Tel: +81 3-3405-0161 Fax: +81 3-3405-7512
Email: info@asanoha.shop
Open 11:00-19:00 / Open throughout the year
From Azabujuban Station
Exit 7 Oedo Subway Line 5minutes walk
Exit 4 Namboku Subway Line 7minutes walk












This month’s Tenugui “Early Summer”
We display our Tenugui in frames in the shop. We hope that you discover and enjoy the seasonal Tenugui like in a gallery.
This month’s Asanoha shop is decorated with early summer Tenugui such as kakitsubata (Ilis) and water lilies.. Bring the breeze of early summer into your room. Decorating with tenugui as interior decorations will create a cool and refreshing space.
We hope that through our tenugui, you will be able to experience the various seasons of Japan.
This month’s Featured “Mother’s Day Gift”
Seasonal Gifts – Organic Fair
This month, Azabujuban Amanoha is holding an organic fair. Our popular organic products such as Awa indigo-dyed tenugui from Tokushima and mud-dyed tenugui from Amami Oshima Island, as well as organic herbal tea and essential oils from France are on display and for sale. During the event, organic herbal tea and essential oils will be offered at 10% off.

Azabujuban Asaonoha Event
2022.05.04
We are now offering an “Organic Fair” at our store. We pick up our popular organic tenugui and organic herbal teas and essential oils from France. Azabujuban Asanoha’s original blend of herbal tea will also be available. Herbal tea and essential oils are 10% off during the event.

Our Tenugui in Shochiku Kabuki-kai’s newsletter
2022.05.02
Our tenugui was covered in “HOUOU,” a newsletter published by the Shochiku Kabuki Kai. The tenugui chosen for the cover is now on sale at the Kabuki-za Theater, theaters nationwide, and Azabujuban Asanoha.
What is TENUGUI
Tenugui is unique Japanese hand dyed cotton cloth and has a long history dating from 8th century. Japanese people use Tenugui in daily life. It can be used as hand towel, home decoration, wrapping cloth, scarf, sewing textile, etc.
Art Tenugui is made by expert craftsmen using traditional techniques. All the process such as pattern cutting, pattern setting, color blocking and dyeing are done by hand. No single Tenugui is the same because of this manual craft technique.
We hope you enjoy bright colors and chic textures of our Tenugui as well as stories of Japanese culture told by Tenugui.
HOW TO USE TENUGUI
WIPE
Tenugui, as its name suggests, has been used for wiping water and sweat for centuries. The sun-dried bleached cotton “sarashi-momen” is used for dyeing, so the fabric of the Tenugui feels the warmth of the sun and becomes softer the more it is used. Also, the material is highly breathable and quick-drying, so it dries quickly.
WEAR
It is said that in the Edo period, people changed the way they wore Tenugui depending on their occupation or occasion to get into the spirit and enjoy fashion. Today, Tenugui is used for kendo (fencing) and traditional festivals “matsuri”, but it can also be incorporated into fashion as a hair band or turban by arranging the pattern and the way it is worn.
ROLL
In the Edo period, when people were injured on the road, they would quickly wrap a Tenugui around themselves and use it as a bandage. If you wrap it around your neck, it will protect you from the cold, if the sun is strong, it will protect you from the sun and stop you from sweating, if you wear a kimono, it can be used as a neckpiece “haneri”, and if you put a string around the Tenugui, it can be used as an apron. Wrapping a Tenugui can be used as a hygiene item.
PLACE
Plain weave Tenugui is easy to clean and can be washed easily, so it is also useful as tableware. If you lay out Tenugui according to the season or theme and use it as a table runner or luncheon mat. If you lay it as a mat under a vase of flowers, it will protect them from your precious furniture.
COVER
Just place a Tenugui on your computer or bag to keep the dust away. Wrap it around your child’s neck and it becomes an apron to protect them from food stains. And just by folding the Tenugui and threading the elastic, you have an instant Tenugui mask! Covering the Tenugui will protect you from dirt and viruses.
WRAP
Tenugui can also be used as a wrapping material like “furoshiki”. Since it is made of 100% cotton, it is strong enough to be folded and tied. After the gift is given, it can of course be used as a Tenugui, making it an ecological item. It is also convenient for wrapping a lunch box or a bottle to carry around.
DECORATE
Today, one of the most popular ways to use Tenugui is to display it as interior decoration. Set it in a frame or on a tapestry, and your Tenugui becomes an art. Just by displaying Tenugui, you can enjoy Japanese culture.
SEW
In recent years, “Tenugui remake” has been gaining attention. The reason why Tenugui is so popular as a material for handmade items is that it comes in a wide variety of beautiful and fashionable patterns, and its 100% cotton bleached cotton “sarashi-momen” is safe to use for people with delicate skin and babies. Also, the long side of the Tenugui is the hem of the fabric, so it can be used without sewing. Why don’t you try making your own one-of-a-kind accessories with your favorite Tenugui?
We have over 1,000 Tenugui and Tenugui items.
Why is the short side of the Tenugui not sewn?
The short side of the Tenugui is not sewn.
The reason for this is that there is no folded part to keep it clean and dust-free, and also to dry it quickly. When you start using a new Tenugui, it may fray around the edges, but after washing it a few times, fraying will stop.



Sakurai Bldg.1F 1-5-24 Azabujuban, Minato-ku,Tokyo,106-0045 Japan
Tel: +81 3-3405-0161 Fax: +81 3-3405-7512
Email: info@asanoha.shop
Open 11:00-19:00 / Open throughout the year
From Azabujuban Station
Exit 7 Oedo Subway Line 5minutes walk
Exit 4 Namboku Subway Line 7minutes walk