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Shop in Azabujuban

Asa no ha is a Tenugui shop that conveys the essence of the Edo period to modern days.

You can find more than 1,000 original tenugui with kabuki and ukiyoe patterns, as well as other original Japanese products. You will find great souvenirs from Japan.

グランプリ受賞

Minato-ku the best shop Grand Prix

麻布十番麻の葉
Azabujuban Asa no Ha

Sakurai Bldg.1F 1-5-24 Azabujuban, Minato-ku,Tokyo, 106-0045 Japan
Tel: +81 3-3405-0161 Fax: +81 3-3405-7512

E-mail: info@asanoha.shop

Open 11:00-19:00 / Open throughout the year

From Azabujuban Station

Exit 7 Oedo Subway Line 5minutes walk

Exit 4 Namboku Subway Line 7minutes walk

Order for shipping within Japan

オフィシャルショップ麻の葉

Order for shipping within Japan

yahooショッピング

Order for shipping within Japan

楽天ショップ

How Tenugui is made

Letter from Asa no Ha

This month’s feature “Seasonal Tenugui”

手ぬぐい専門店麻布十番麻の葉
手ぬぐい専門店麻布十番麻の葉

We display our Tenugui in frames in the shop. We hope that you discover and enjoy the seasonal Tenugui like in a gallery.

This month at Azabujuban Asanoha, we are presenting tenugui and other Japanese goods recommended for souvenirs. We also have a variety of gift wrapping options to match your needs, such as “Happy Box,” a gift box made of tenugui, and gift boxes, so please visit us to find a gift.

This month’s Featured Event “Summer Folding Fan Fair”

麻布十番麻の葉の扇子フェア
麻布十番麻の葉の扇子フェア

Period: Until Sunday, September 13, 2026
Location: AzabuJuban AsanoHa shop

 

We are pleased to present a limited-time selection of fans to bring a touch of cool elegance to the summer season. Our collection includes paper fans, fabric fans, and boxed gift sets with fan cases. Each fan has its own unique design and character, making it a pleasure to choose one in person. Please take your time browsing in our store and find a special piece that speaks to you. We are also featuring our original tenugui fans, made with AsanoHa’s own hand-dyed tenugui designs.

News

名入れ手拭い1枚から

[Order from Just One Piece] Personalized Tenugui, Handkerchiefs, and Furoshiki

At AzabuJuban Asa no Ha, we offer personalized printing on tenugui, handkerchiefs, furoshiki, baby jinbei, and more. You can order from just one piece with your name, message, or logo. Perfect as a unique Japanese souvenir or a special gift for birthdays, weddings, new births, milestone celebrations, or as commemorative items for businesses, stores, or events. Each item is carefully crafted by skilled craftsmen.

 For more details, please visit our personalization page >>

手ぬぐいラッピング

[Free] Tenugui & Furoshiki Wrapping Service

At AzabuJuban AsanoHa, we offer a complimentary wrapping service using tenugui, handkerchiefs, or furoshiki. We can wrap items you bring with you, such as gift boxes, books, or wine bottles.
If you would like to use this service, please feel free to ask a member of our staff.

New Arrivals

手ぬぐい扇子

【New Product】Our 2026 Tenugui Fans Are Now Available

May 06, 2026
The original tenugui fans from Azabu-Juban Asanoha are now available. Made with tenugui fabric, they offer a soft, natural texture and a cool, elegant appearance as folding fans. Perfect for the coming season, these fans are available in limited quantities. Please take a look.
Also featured on our product page >>

What is TENUGUI

Tenugui is unique Japanese hand dyed cotton cloth and has a long history dating from 8th century. Japanese people use Tenugui in daily life. It can be used as hand towel, home decoration, wrapping cloth, scarf, sewing textile, etc.

Art Tenugui is made by expert craftsmen using traditional techniques. All the process such as pattern cutting, pattern setting, color blocking and dyeing are done by hand. No single Tenugui is the same because of this manual craft technique.
We hope you enjoy bright colors and chic textures of our Tenugui as well as stories of Japanese culture told by Tenugui.

HOW TO USE TENUGUI

WIPE

Tenugui, as its name suggests, has been used for wiping water and sweat for centuries. The sun-dried bleached cotton “sarashi-momen” is used for dyeing, so the fabric of the Tenugui feels the warmth of the sun and becomes softer the more it is used. Also, the material is highly breathable and quick-drying, so it dries quickly.

Wet towel
Wet towel
Table napkin
Table napkin
Kitchen cloth
Kitchen cloth
face towel
face towel

WEAR

It is said that in the Edo period, people changed the way they wore Tenugui depending on their occupation or occasion to get into the spirit and enjoy fashion. Today, Tenugui is used for kendo (fencing) and traditional festivals “matsuri”, but it can also be incorporated into fashion as a hair band or turban by arranging the pattern and the way it is worn.

Kendo
Kendo
Matsuri
Matsuri
Hair band
Hair band
Turban
Turban

ROLL

In the Edo period, when people were injured on the road, they would quickly wrap a Tenugui around themselves and use it as a bandage. If you wrap it around your neck, it will protect you from the cold, if the sun is strong, it will protect you from the sun and stop you from sweating, if you wear a kimono, it can be used as a neckpiece “haneri”, and if you put a string around the Tenugui, it can be used as an apron. Wrapping a Tenugui can be used as a hygiene item.

Bandage
Bandage
Scarf
Scarf
Kimono’s neckpiece
Kimono’s neckpiece
Apron
Apron

PLACE

Plain weave Tenugui is easy to clean and can be washed easily, so it is also useful as tableware. If you lay out Tenugui according to the season or theme and use it as a table runner or luncheon mat. If you lay it as a mat under a vase of flowers, it will protect them from your precious furniture.

Place mat
Place mat
Table center
Table center
Coaster
Coaster
Vase mat
Vase mat

COVER

Just place a Tenugui on your computer or bag to keep the dust away. Wrap it around your child’s neck and it becomes an apron to protect them from food stains. And just by folding the Tenugui and threading the elastic, you have an instant Tenugui mask! Covering the Tenugui will protect you from dirt and viruses.

Cover
Cover
Dust cover
Dust cover
Kid’s apron
Kid’s apron
Face mask
Face mask

WRAP

Tenugui can also be used as a wrapping material like “furoshiki”. Since it is made of 100% cotton, it is strong enough to be folded and tied. After the gift is given, it can of course be used as a Tenugui, making it an ecological item. It is also convenient for wrapping a lunch box or a bottle to carry around.

Bento wrapping
Bento wrapping
Bottle wrapping
Bottle wrapping
Tissue cover
Tissue cover
Gift cover
Gift cover

DECORATE

Today, one of the most popular ways to use Tenugui is to display it as interior decoration. Set it in a frame or on a tapestry, and your Tenugui becomes an art. Just by displaying Tenugui, you can enjoy Japanese culture.

Frame
Frame
Tapestry
Tapestry
Small Frame
Small Frame
Byobu
Byobu

SEW

In recent years, “Tenugui remake” has been gaining attention. The reason why Tenugui is so popular as a material for handmade items is that it comes in a wide variety of beautiful and fashionable patterns, and its 100% cotton bleached cotton “sarashi-momen” is safe to use for people with delicate skin and babies. Also, the long side of the Tenugui is the hem of the fabric, so it can be used without sewing. Why don’t you try making your own one-of-a-kind accessories with your favorite Tenugui?

Face mask
Face mask
Eco bag
Eco bag
Kid’shirt
Kid’shirt
Kilt
Kilt

We have over 1,000 Tenugui and Tenugui items.

Why is the short side of the Tenugui not sewn?


The short side of the Tenugui is not sewn.
The reason for this is that there is no folded part to keep it clean and dust-free, and also to dry it quickly. When you start using a new Tenugui, it may fray around the edges, but after washing it a few times, fraying will stop.

Azabujuban Asa no Ha

Sakurai Bldg.1F 1-5-24 Azabujuban, Minato-ku,Tokyo,106-0045 Japan

Tel: +81 3-3405-0161 Fax: +81 3-3405-7512

Email: info@asanoha.shop

Open 11:00-19:00 / Open throughout the year

From Azabujuban Station

Exit 7 Oedo Subway Line 5minutes walk

Exit 4 Namboku Subway Line 7minutes walk